Zee to roll out revamped line-up on Aug 27

Our eFE Bureau in Mumbai

ZEE TV on Tuesday unveiled a new look for the channel, including 24 new programmes and a new logo, as part of the channel’s new-look mantra, “Naye Andaaz Mein Zee TV—Nahi Dekha to Kya Dekha.”

The new programming line-up, which will go on air from August 27, is being introduced by the channel after extensive research into viewer demands and viewing habits done by the agency Quantum. The findings showed that viewers wanted their favourite programmes to cover exotic overseas locations, music-based shows, tangled love stories and interactive shows.

“We are introducing a holistic programming mix that takes into consideration viewer demands across all the time slots—morning, afternoon and prime-time, on weekdays and through the weekends,” Zee Telefilms’s group broadcasting chief executive, Mr Sandeep Goyal, said.

The new programming mix and Zee TV’s new look are the first steps by the Zee Network as part of an extensive programme that will see all 15 channels receiving the “Naya Andaaz” treatment.

Zee will focus on 7.30-11 pm as its prime time. The morning programmes include Alaap , Yoga, Zee Gym and Eat Healthy, Jagran, Yaadein Radio Ceylon Ki and Ardhangini . The afternoon line-up features Zee Nostalgia, a compilation of the best of Zee TV over the years.

The interactive show—Aap Jo Bolein Haan to Haan...Aap Jo Bolein Naa to Naa —has been licensed from a show, You Decide, by Globo TV Brazil. Zee TV has the Hindi rights for a global telecast of this show.