With the
results of the second round bidding for the fourth cellular
spot further crystallising the picture as to “who stands
where”, the mergers and acquisitions (M&A) game in
the cellular industry is all set to get hectic. eFE
took a close look at the companies that might soon come
up for sale and cash rich raiders with whom they find
their best fit.
Frito-Lay
to relaunch Uncle Chipps with fresh positioning Six months after it acquired Uncle Chipps — the
potato chips brand from cash-strapped Amrit Agro Ltd —
PepsiCo subsidiary Frito-Lay India is relaunching the
brand with a sharper complimentary positioning by pricing
it downwards than its flagship potato chips brand Lays.
