Blue Star Info recasts sales, delivery functions

Our Corporate Bureau

Mumbai, July 17: Blue Star Infotech Ltd (BISL), part of the Rs 750 crore Blue Star Group, has initiated a revamp of its sales and delivery functions with a management council at the helm. According to the company management, facilitating change in the delivery organisation and aligning BSIL’s services by customer segment would help the company to proactively address the rapidly changing needs of the market.

The delivery organisation, according to the company’s latest annual report has been restructured to address customer segments across all geographies. The delivery group has been restructured into three lines of business - global R&D (GRD), business applications practice (BAP) and professional services practice (PSP).

Each line of business is working towards building “best-of-breed” core competencies in identified areas. In the coming year, BAP will build its strengths in the banking and the financial services sector, GRD will consolidate and expand its presence in the embedded systems development sphere and PSP will work toward offering full service IT outsourcing to international customers.

BSIL has aligned the delivery capabilities along two broad customer segments, namely hi-technology product companies and end-user companies.

The company also foresees these lines of business to mature into vertical industry practices in the future.

The sales organisation has been realigned to better address BSIL’s target markets. The company operates in seven geographic locations at North America, UK, Finland, rest of Europe, Japan, Malaysia and India. USA contributes around 57 per cent of the revenue breakup with UK and Europe accounting for 18 per cent.

The management council is responsible for managing and ensuring effective coordination between the sales & delivery organisations, as well as the support functions, namely human resources, infrastructure, quality, finance and sales support/marketing.