Pre-launch campaign for Honda Accord

Our Corporate Bureau

New Delhi, May 7: Honda Siel Cars India has kicked off a pre-launch promotion campaign for its luxury offering in the D-segment — Honda Accord.

The campaign is aimed at generating customer interests in the new luxury car and make them hold back their purchase decision till Honda Accord is introduced in the country.

At the core of this campaign is a new pre-launch website — www.hondaaccordindia.com — a pioneering idea in the new emerging segment of the domestic market.

The interactive website is aimed at communicating the international success and heritage of the latest generation of Accord to be launched in India and enhance customer involvement.

The website showcases the history of Honda Accord, giving details of the its evolution from the first generation to the sixth generation.