McDonald's moves out and on with new ad campaign
As an extension of its ongoing advertising campaign, McDonald's India is in the process of rolling out an aggressive television campaign from April 2 this year, across the nation.

LG to introduce e-bidding, e-payments this month
Driving forward and strengthening its vendor e-initiatives, LG Electronics is set to introduce two B2B initiatives: e-bidding and e-payments in April. The company's dedicated portal www.esource.com links all its 90 local vendors and makes the sourcing of all components online.

IDSA projects 60-per cent growth in turnover
Indian Direct Selling Association an association of companies selling products through the direct selling route has projected a growth rate of 40-60% in turnover for the direct selling industry in 2000-01. IDSA achieved a growth of 38.5% in 1999-2000.


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