As part of pilot transmission, the channel christened Manna TV would commence telecasting long distance education programmes of Dr BR Ambedkar Open University and University Grants Commission (UGC) respectively for the benefit of students. It would also provide information about various state government departments and help farmers with prompt and timely update on weather and seasonal conditions.

In his address on the occasion, Mr Naidu appreciated the fact that ISRO readily agreed to his government's request for providing the KU band linkage. He said apart from literary and informative programmes, the channel would also focus on beaming other entertainment. The KU band connected channel - which now caters to the needs of students belonging to 46 junior colleges, 12 degree colleges, 56 high schools and 94 government departments - would be expanded to more university colleges and schools from next academic year.