Monday, March 19, 2001
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Warner Music to ink three-year licensing deal with Tips 

Krishna Gopalan  
Mumbai: Warner Music is all set to finalise a three-year licensing deal with Tips for the Indian music market. According to market sources, senior Warner officials will be in India shortly to hold final discussions with Tips officials. Warner currently has a licensing deal with Music Today which is the music arm of the Living Media Group. This was preceded by another licensing deal with Magnasound. Sources have indicated that Tips will have to wait till Warner's deal with Music Today terminates. "The deal with Music Today is scheduled to expire in June this year" they added.

"The licensing deal will imply that Tips will hold the rights to the manufacture and marketing of Warner's catalogue in India over a three year period" said sources. While Tips was initially hopeful of a joint venture with Warner, this licensing deal rules out that possibility. Tips officials when contacted said they neither confirm nor deny the development. The licensing deal with Warner will mark Tips' entry into the international music category. In time, sources say, Warner may also pick up a stake in Tips. According to them, Warner had been in talks with most major players in the Indian music market. The decision on a tie-up was delayed since Warner was looking at a global merger with EMI. "Once the merger talks fell through, Warner had also contemplated entering the Indian market on its own" they explained. Tips is believed to have created a new business division for this project with Warner. This division, it is learnt, will be independent of the existing Hindi catalogue where Tips has a strongpresence. On the issue of manufacturing, Tips already has an audio cassette manufacturing plant in Silvassa. This plant is expected to commence the manufacture of compact discs (CDs) next year. "During the first year, Tips will have to outsource CDs" they point out.

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