Sunday, March 4, 2001
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Lowe Lintas bags new business 

Our eFE Bureau  
New Delhi : Lowe Lintas & Partners India has recently won a clutch of newclients including Stracon India (Sega), Ballarpur Industries, HindustanLatox. ICICI Prudential Insurance, Parker, Bajaj Scooterettes, St Gobain,Aesthetic Technologies, Cyber LG and Maruti Alto.

In addition, Unilever Bestfoods has signed up with Lowe Lintas globally. InHongkong, Lowe Lintas has been appointed by HSBC to handle additionalbusiness, following an internal HSBC review. It will now handle HSBCPremier, Investment Services, Consumer Loans and e-Business, all of whichfall under the personal financial services remit. In addition, theInvestment Banking and Markets division, initially an Asia Pacificassignment driven out of Hongkong, has also been awarded to the agency. InNew York, it has been named the Agency of Record for the Massachusetts-basedMassMutual Financial Services Group worth an approximate $20 million. In SanFrancisco, Lowe Lintas & Partners, has been named the first AOR for VirginMobile USA.

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