Speaking at the launch, Mr S Ramakrishnan, managing director, TTL said: "Tata Teleservices has always been in the forefront in introducing new products and services to meet the demands of the growing telecom market. The commercial launch of the limited mobility services is just another step by TTL, in its progress of being a complete telecom solutions provider for the state of Andhra Pradesh."

Tata Mobitel will be available within a 20-40 kilometre radius and will not have roaming facility like the cellular phones using the GSM technology. TaTa Mobitel is a basic service and will attract call charges applicable to any basic fixed phone service.

The company plans a fixed monthly rental of around Rs 600 and Rs 1.20 for a 3-minute out going call. The incoming calls will be free as in the case of fixed phones. On top of this, there will be an activation charge of Rs 1,050 that the subscriber to Tata Mobitel will have to pay. He will have thebenefit of value-added services like call forwarding, call waiting and three-way conferencing.

The handsets for WLLCDMA are at the moment priced at around Rs 9,800. The limited mobility service will be available in areas currently covered by the company's wireless network in Hyderabad and Vijayawada.

Next on the agenda are Guntur and Vizag, which the company plans to cover within the next four months.

The target customers are those in need of mobility within the city and who prefer to have a single number that can be used at their residence, office and while on the move.