Rediff.Com completes acquisition of thinkindia.com
Rediff.com on Thursday announced acquisition of a privately held, US-basedportal `thinkindia.com' for $3 million. "Pursuant to the terms of theagreement, Rediff Holdings Inc, the wholly-owned subsidiary of Rediff.com,paid an aggregate of $3,000,000 to the shareholders of thinkindia.com andthe latter became wholly-owned subsidiary of Rediff Holdings, namedRediff.com Inc. The transaction was accounted for under the purchasemethod," a Rediff.com statement said.Worldwide wireless Communications Inc enters Indian ISP market
World Wide Wireless Communications, Inc (WLGS) a California-based companyspecialising in wireless communications, last week announced its entry inIndian market to provide high speed Internet services using wireless asaccess medium. The company has formed a joint venture - Worldwide Wireless(India) Ltd with Mr Neelam Oswal, an Indian industrialist. Mr AK Chaudhri,formerly of MTNL, heads the Indian operations.
Cartoon Network set to launch Toon Cricket 2001
Reacting to the match-fixing controversy, Cartoon Network is planning toinfuse some fun and vigour into the game. Never mind if that plan happens tobe a marketing strategy for this television channel. On the pattern of ToonCricket '99, the channel is all set to launch its new marketing event forthe season - Toon Cricket 2001.
No succor in Budget for sugar confectionery With Budget 2001 bringing nosweet news to the Rs 1,700-crore Indian confectionery industry, Indian sugarconfectionery manufacturers are contemplating a price increase on all itemsof confectionery of unit price less than Re 1 in a few months time.``There's no joy for us in this budget. We'll continue to struggle,''Perfetti India's director-sales & marketing, Mr AK Dhingra said.
Net gains from Media2india's two new tools
In a bid to gauge the effectiveness of online ad campaigns, Media2india, anintegrated online marketing solutions company, has recently launched ameasuring tool called Ad Gauge. According to Media2india CEO Pankaj Sethi,Ad Gauge, Media2india's advertising research product is designed to providewith metrics beyond click-through.
Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
