Speaking to The Financial Express, Way2Wealth chief executive officer KR Mohan said, "We are planning to open around 50 branches by end April, 2001 in the western and northern part of the country. After consolidating our position in these two parts we will focus on the eastern part."

In the western part, the company plans to open its branches in Pune, Goa, Ahmedabad and Baroda while in the north it plans to open branches in Ludhiana, Chandigarh, besides Delhi.

Way2Wealth has been conceptualised as a one-stop financial shop to offer personalised, need-based investment advice with a marked emphasis on long term wealth creation.

The company is foraying into the insurance sector by becoming a corporate agency for insurance companies. Beside this, Way2Wealth's product offering includes mutual funds units, IPOs and bonds on the primary market front in addition to equity and derivatives trading on the secondary market front.

The company would strive to offer it's customers innovative personalised products. The company has invested a huge amount of money to develop back end technology to provide customised research products for investors. The site would provide investment models for different age group of investors.

Elaborating on the growth plans of the company, director Kishore Moorjani said, "Our core vision is to develop the Way2Wealth brand as a pre-eminent destination for personalised financial solutions by helping individuals create wealth. We intend to create a significant reach and personalisation by leveraging our online networks. We intend to create a significant presence in the Indian marketplace with over 100 branches along with franchise and an online property in the next few months."

Way2Wealth is the retail investment division of Sivan Securities, which has a network of 32 branches spread across Karnataka, Hyderabad and Kerala.