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Star to sponsor AAAI event
Lalitha Srinivasan
Mumbai: For the first time, the Advertising Agencies Association of India (AAAI) will be associating with an event sponsor to host its annual awards function on March 2, this year, at the Oberoi Towers, Mumbai. The event sponsor is Star TV Network. And the star attraction of this year's event is the keynote address by Mr Andy Law, the hottest name in the global advertising arena who owns St. Lukes Advertising agency in England. According to AAAI president Mr Ramesh Narayan, the association has received over 1,300 entries across the nation. "This year, we have invited Andy Law, to be our guest speaker. Recently, Harvard Business Review has described Law's agency as the most frightening company in the world. We thought he is the right person to deliver our guest speech this year," adds Mr Narayan. In a bid to ensure that scam ads do not reach the judging table this year, the AAAI has introduced a Scrutiny Committee this year for the first time. According to Mr Narayan, there was a dramatic reduction in thenumber of scam entries this year. Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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