Whoswhoindian is "dedicated" to the Indian cause and is the first virtual encyclopaedia for Indians. The portal is making a bid to cover everything Indian under the sun - culture, religion, political parties, fine arts, judiciary, et al."We have ensured that you are not lost when browsing through our site.

Sixteen people are working overtime to keep the site updated on a daily basis," says Mr Pawan Lohia, marketing director of the portal. The portal has nine broad categories - consultants, individuals, institutions, manufacturing industry, organisations, professionals, service industry, students and trade. This is aimed at making searches simpler, Mr Lohia said.

One of the key features of the portal is a comprehensive social register that details religious festivals, their linkages with the communities and linguistic groups, how and when they are celebrated.