In Delhi, the state government exclusively owns the retail outlets through various organisations such as Delhi Tourism Corporation and Delhi State Industrial Development Corporation. Private players are not allowed to set up retail outlets.

This refusal by the Delhi government would also translate to some changes in the company's other project - McDowell chain of high end lifestyle outlets which it proposes to set up across the country. The outlets in Delhi will not be able to sell wine and spirits. The very concept of the outlets was to sell everything that is related to lifestyle drinking.

Mr Pardal said: "We have decided to set up UB Terminus Shops because we feel there is not a single liquor outlet in the country where everyone including woman can go and pick up their choice of wine, spirits or brands.""We propose to set up outlets which will be like a superstore where you can pick just walk in and pick up the drink of your choice without standing in a que," he added.

According to him, the company will set up the liquor retail outlets across the country. The first outlet will come up in Mumbai, followed by other major cities. UB Terminus Shops will be set up in the next four to six months.