The early price rally lifted the BSE benchmark above the 4400-mark, but then it was cut short at around mid-session, as key stocks suffered a sharp setback on fag end selling. The selling in the form of bull liquidation was also fuelled by profit booking by domestic financial institutions (DFIs) led by Unit Trust of India (UTI). Dealers also attributed the profit taking by operators to the reported statement of the PM Atal Bihari Vajpayee that the government would impose new taxes to rebuild Gujarat, that was ravaged by an earthquake last weekend.