M&M Intertrade managing director RR Krishnan informed that Intertrade will build the Lego presence across top 23 cities in India in the next one year which will be increased to 50 cities in another one year. Mr Krishnan added that Lego was taken up for distribution as toys is a rapidly growing consumer market. He did not specify the market size the company was looking at but added that construction toys, where Lego is the market leader, accounts for 15 per cent to 20 per cent of the total Rs 350 crore toy market.