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Four Square to kick off hunt for `Team Four Square'
Our Marketing Bureau
New Delhi: Four Square Sports Gear, a part of the sports goods division of Godfrey Philips India will kick off `Live Your Dream' campaign across 11 cities to hunt for the `Team Four Square'. The new initiative to promote adventurous rafting follows from its earlier initiative of holding white water rafting since 1993. Aimed at involving ten lakh people, the sports division will run a range of multi-media interactive promotional activities and advertising campaign, handled by Rediffusion DY&R.The Team Four Square will select six adventure enthusiasts above the age of 21, who will be finally trained by international coaches. The dream team Four Square will compete against eight world class international teams and three Indian teams at the Four Square Challenge 2001. Managed by sports marketing organisation IMG, the event will be held between March 20 and 24, 2001 at the Ganges at Rishikesh. Also, the event will be adapted by IMG's television division Trans World International (TWI). The company has also set up a 24-hour adventure line 9622004444 and will be sending forms through 2,500 Zipfone outlets in five cities. Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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