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`Focus on expansion plans for Adobe India operations' 

 
Bruce Chizen, president and chief executive officer of Adobe Systems Incorporated, is visiting India on January 22-23. His visit is being seen as an acknowledgement of the importance of Indian development centre to the worldwide operations of the company. Mr Chizen is also expected to announce the expansion plans of Adobe India during his visit. He shared his ideas about the Adobe's interest in India and its future plans in an exclusive e-mail interview with Ashu Kumar. Excerpts:

What is the prime objective of your visit to India?
During this visit to India, I plan to spend some time with the local Adobe engineers, review expansion options for the facility and meet with key industry leaders, customers and members of the press. The focus of the meetings will be on the articulation of Adobe's `Network Publishing' vision.

Network Publishing enables visually-rich, personalised content to be available to anyone, anytime on any device.

Do you plan to expand your development operations in India?
During the visit, we will talk in detail about expansion plans for the Adobe facility.

What is the importance of Indian development centre in Adobe's worldwide operations?
Adobe's centre in India is critical for the company's growth and is involved in many important and revolutionary product and technology developments. We see the contribution from Adobe's India center expanding in coming years.

Currently, the India campus makes up approximately 7-8 per cent of Adobe engineering resources and is Adobe's largest engineering centre outside of the US.

Does Adobe have any plan to enter into any strategic or investment related tie-ups with Indian companies in near future?
We continue to look at companies around the world with appropriate technology and products which are strategic to Adobe's business.

How do you rate the Indian software market for Adobe vis-a-vis other Asian countries?
Over half of Adobe's revenue comes from outside of the United States. The Indian market is important in this mix. It has great potential, but the piracy rates of more than 90 per cent are a major problem. If piracy rates can be reduced with the help of industry-wide organisations, such as the Business Software Alliance (BSA) and Nasscom, Adobe would expect to see revenues from India increase significantly. While the Adobe revenues from India seem small compared to most developed countries, the growth is exponential. In the last two years, the revenue from Adobe's India facility grew at a rate of 65-70 per cent.

How do you react to the recent slowdown in technology market? Will it make any impact on Adobe's business?
Fortunately, we haven't seen a correlation between the slowdown in PC sales and Adobe's business. Adobe's business is being driven by the increasing need for companies to create compelling, differentiating content on the Web.

Adobe's business is not dependent on the number of PCs sold, but on the amount of content that people are consuming on the Web, eBooks, PDAs and cell phones.

However, we are not immune to an overall economic slowdown and will be watching carefully.

On the existing number of PCs, Adobe has only penetrated five per cent of the market with full versions of its Adobe Acrobat product, which allows companies to create reliable, secure documents.

What future do you see for India in the global software market?
India is an important player in the global software economy. As it becomes more and more difficult for companies to find talented workers in their native countries, India's highly-skilled engineering force will factor into the success of global software companies.

Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.

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