Integrated grooming -- Gillette rides Arctic Ice on Mach3's success
Gillette India plans to give renewed thrust to its Gillette Mach3 shaving system in the year 2001. Apart from deepening distribution to increase its penetration, the company will also target new consumers by positioning it close to its latest launch Gillette Series Arctic Ice range.

Pepsi to launch campaign with Saurav Ganguly
Soft drinks major Pepsi is unleashing its first ever campaign with Indian cricket captain Saurav Ganguly in Kolkatta this week.

E-commerce -- Charagh Din to launch online store
Charagh Din, one of the oldest indigenous apparel brands in the country, will start its e-commerce initiatives through the launch of the Website www.charaghdin.com.


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