Mumbai : Asiacontent.com has decided to shift focus and turn service provider for global Internet brands as well as corporates in India. The company holds a 51 per cent stake in MTV India and has recently sold its 80 per cent stake in CNet India to Cnet Asia.The company will be providing strategic, creative and technical services for a flat fee to interested parties. Announcing the launch of Asiacontent's solutions division in India, Mr Andrey Purshottam, MD, Asiacontent India said that the company needed to seriously examine options that would generate revenues and help steer them towards the "path to profitability".The company is gunning for revenues to the tune of Rs 9 million from this division by the end of this calendar year. "We are targeting about six clients, each of whom would contribute about Rs 1.5 million towards this target" explained Mr Purshottam.
Asiacontent's solutions division already caters to clients like Elle, British Telecom, L'Oreal and Sun Microsystems in various Asian countries where Asiacontent has a presence. "We are talking to a couple of corporates to offer these services and the response has been good, moreover, it is up to us to provide the right stimulus to these corporates which would convince them of the need and relevance of an Internet strategy" says Mr Purshottam.These services span a gamut of areas. While in some cases Asiacontent manages the company's corporate Website and helps channelise B2C activities in others, like in the case of British Telecom, they help the company deliver content in SMS form.
The company currently charges CNet about $55,000 per month to deliver the content and maintenance services. Asiacontent's cash balance stands at $ 58.3 million as of September 2000 according to Mr Purshottam.
Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.