Connecting with consumers holds the key
What will really work in the Rs-8,500 crore Indian advertising industry in 2001? For effective offline advertising in 2001, find the most cost- efficient ways of connecting and remaining connected with consumers.

Bacardi to import, market global brands
Bacardi Martini India is planning to import international brands of white spirits and scotch whisky into the country.

Crossword to set up 30 more outlets in 3 years
Crossword, the Rs 23-crore books retailing major, has launched its second store at Shoppers' Stop, Ghatkopar, and plans to launch a cafeteria within the store next week with a total investment of Rs 1 crore.


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