Rich & creamy -- Pillsbury's launch strategy makes dough
The new Pillsbury Cooker Cake Mix which was launched with fanfare in October this year has achieved sales of Rs 1 crore in the first two months of the launch.

Cookie to roll out range to suit Indian tastes
Cookie Man Foods India Pvt Ltd, an exclusive licensee in India for Australia-based Cookie Man Pty Ltd, is planning to launch a range of cookies developed especially for the Indian palate shortly.

Madison to add polish to new jewellery account
TBZ a leading name in the jewellery business is undergoing a change in positioning. The company plans to showcase its jewellery collection through creative advertising and business promotions.


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