Till now, customers were allotted separate accounts for each of these mediums, since there was no integrated RMS at the back. However, with the new system in place, users can access the same back-end from various front-end terminals. "There is zero human intervention. You can buy and sell scrips and complete the entire transactions by just punching buttons.

However, in case someone is not comfortable doing so, we have backed it up with a call centre," said Mr Banga. Indiabulls has developed this system in-house and it has been made more secure by using encryption technologies developed by Senora Technologies, he added. The system, which entails embedding a software program in the sim card of the WAP phones at the user's end, also requires a software to be deployed by the service provider.

For transacting through PSTN telephone lines, Indiabulls got together with TCS to develop a proprietary tele-broking product. However, the company is yet to get the required clearances from SEBI to deploy this technology. Mr Banga expects that the company will get regulatory clearances in the next couple of weeks.

Meanwhile, the company, which already has a tie-up with National Stock Exchange (NSE) has also entered into a similar tie up with Bombay Stock Exchange (BSE). Indiabulls also plans to start derivatives trading and automated lending and borrowing mechanism (ALBM) shortly.

Orbis Infotech Limited, the parent company of Orbis Securities, which owns the Indiabulls brand, is planning to float an asset management company by mid-2001. The new company, which will be a subsidiary of Orbis Infotech, will deal in mutual funds. "This will enable Indiabulls to become the one stop financial shops and allow it to own the customer," said Mr Gagan Banga, vice-president, Indiabulls. "We are currently talking to four partners for the new venture," he added.