Her Darshana K label specialises in formal wear, which includes bridal outfits and trousseau collections. Trousseau Treasures include sarees and salwar-kameezes for all pre- and post-wedding ceremonies, like the Sangeet and Mehndi functions as well as party gatherings. Ms Kinariwala has explored the gamut of colours, from lime green and beige to bright reds, and, yes, there are beautiful blacks for non-superstitious buyers.

The spirit of experimentation has led her to use sarees and cholis in different fabrics to induce contrast. Ms Kinariwala has also used embroidery in a similar way. Chiffon teams up with crochet, georgette with chinelle and net with crepe de chine. The saree-choli sets, which are nearly sold out already, cost between Rs 10,000 and Rs 20,000, while the salwar-kameezes start at Rs 5,000.

Ms Kinariwala has her own workshop where she creates around four lines a year. "I cater to the middle class and don't overprice my range so that it is accessible to a large number of people. All those who walk in will find readymades to their taste, although I also take orders," she says.

Her readymade outfits are priced upwards of Rs 3,000, but she undertakes a budgeting exercise for custom-made clothes. She explains, "When I see an individual, I can tell what will suit their looks and their personality. And most clients are open to suggestions. I like to believe that although my line is fashionable, it is not something they will need to discard a couple of months later. My embroidery, for example, is not the kind that will go out of style."

The designer's previous range, Rhapsody in Rain, is something after her own heart. Ms Kinariwala has been interested in screen printing since her days as a student at Mumbai's Sophia Polytechnic. This line, unveiled during the monsoon, is a colourful collection of block prints in short kurtas and pants for the "quintessential urban woman". The designer wanted to give her buyers bright and vibrant wear in a season often associated with dull colours. "The line was inspired by old, carved iron gates that I saw at the entrance to a friend's bungalow," she says with a smile.

Ms Kinariwala worked five years with the Leela Studio before turning entrepreneur in 1999. "The last year and a half has been positively satisfying," she says. "Of course, it is also a lot of responsibility being on your own and calls for considerable investment, labour and struggle."

Well, she is planning to make a mark in the world of fashion, and this experience will stand her in good stead.