Ms Chatterjee has definite reasons to take pride in her first child for it has not only grown big but has also diversified into separate specialised divisions-Feedback Ventures (specialising in market research and project management), and Feedback Reach Consultancy Services (specialing in human resource consultancy, including recruitment, training and HR consultancy).

"Recently, we have inked a pact with the HR training and consultancy arm of the Financial Times (FT), London, to provide HR consultancy services and training in India," says Ms Chatterjee.

Ms Chatterjee does not have a business family background. Her father was in service and mother, a housewife. "However, my paternal grandfather inherited a business (in cycles, papers) from his father," recollects Ms Chatterjee, "but it all wound up during his lifetime only. My father had never inherited or laid his hands on business. He joined a service with a jute company in Calcutta." Her husband, Mr Vinayek Chatterjee does not hail from a business family either. "Vinayek's parents were teachers," says Ms Chatterjee.

A student of psychology from the University of Calcutta, Ms Chatterjee always opted for the applied field of the subject. "My teachers always pursued me to take up academics as a profession, but I opted for the application field and joined Indian Market Research Bureau (IMRB) as a market research professional," says Ms Chatterjee. During her stint in IMRB, she handled the qualitative research cell. "And this gave me a good understanding of the human resource aspect," Ms Chatterjee quips.

During this time Vinayek came into Rumjhum's life and both were looking out to start something of their own. This gave the birth to Feedback Ventures.

"We started the business with five people-myself, my husband and three friends of his," Ms Chatterjee goes on. By 1997, Feedback Ventures specialised in market research and project management. Then came the decision to diversify into human resource consultancy, recruitment and training business and Feedback Reach Consultancy Services was born in this year.

Now the chief executive officer (CEO) of Feedback Reach, Ms Chatterjee is in the business of recruiting board members and CEOs in different companies in India and abroad. But when it came to the subject of increased women participation in business and industry, Ms Chatterjee depicts a dismal picture. She says, "There is no denying that the number of women entering into the industry arena is on the rise in the post-liberalisation period.

But a survey instituted by the CII (the taskforce was headed by Ms Chatterjee) could not find enough women managers in India." She adds, ``The reason is that 70 per cent of women who join industries after passing out from a management or an engineering institute quit their jobs within 5-7 years after joining and most surprisingly they are doing nothing except for managing their homes; 25 per cent of the women quit their jobs within 5-7 years to start their own enterprises, and only 5 per cent stick to their jobs in the long run."

Social demands may be an important reason compelling women to quit their jobs but for Ms Chatterjee this is not the sole reason. According to her, in most of the cases, a right alignment of interests of the employee and the employer is lacking. Then comes the question of time management. "If you can manage your time properly, then I think, there should be no problem either at the office or at home," Ms Chatterjee explains. "I have a family. So I never sit in office beyond 6 pm and never come to office after 9:30 am. The better you can manage your time, the easier you can go about office."