Pepsi to add pep with preppy Zinta
Close on the heels of signing up a slew of sporty celebrities, soft drinks major Pepsi Foods Ltd has in its latest move roped in film actress Preity Zinta to pitch for its cola, across media.

Key to success lies in thinking and acting local'
"Think local and act local. For food manufacturers and those involved in food brand communications in Asia, here lies the key to success,"

Aquafresh Magic Box promo creates huge pull
The `Aquafresh Magic box' promotion the first-ever scratch-and-win campaign in the toothpaste category launched by SBCH in September 2000 has led to a 250% increase in the secondary sales of Aquafresh toothpaste.


  Dowdy `Stoli' vodka to get a new look
  Marketplace