Tuesday, November 14, 2000
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Western styles with eastern colours 

HUMA SIDDIQUI  
Designers Ms Sharon Leong and Mr Chandrajit Adhikari are as different aschalk and cheese but they work well as a team. She is a product of NIFT andhe of Parson's School of Design New York. The outcome of their creativetogetherness is a design studio, and a ready to wear pret label Two forteenagers and Azuli for others.

``The clothes that we design are under the label Azuli by Sharon Leong andChandrajit Adhikari-womenswear and menswear. The look is western with aneastern sensibility of colour, design and fabrics. The clothing that wedesign are semi-formal to evening wear,'' say Ms Leong and Mr Adhikari.

``And our clothing with its younger chic look and contemporary styling interms of colour and silhouette targets a clientele that's upwards of 25.''They add: ``Our prices range from Rs 800 to 8,000. Ours is a balance ofminimalistic style fused with creative fabrics, and we are very particularabout our garment finishes and construction.''

They are supplying from Melange (Mumbai), Ogaan (New Delhi), Sosa's (Goa),Cinnamon (Bangalore) and Folio (Bangalore). Apart from that they also exportclothes to Europe and work with independent buyers and buyers linked withdesign houses.

A good range of colours depending on the season is used. Their favouritesare ivory, shades of neutral colours, charcoal black, shades of silver togrey and of course very vibrant brights like reds, mango, leaf green, aquablues. And seldom do they use use pastel shades.

``We work on a strong concept of mix and match co-ordinates. And the stressis on the idea of layering and therefore we plan very carefully in terms ofcolour and texture. A co-ordinated ensemble may consist of separates thatare colour co-ordinated or colour contrasted, and we balance the use offabric, colour and texture so that the end result is just right as far asthese elements go. It's important that our design feature remains the focalpoint without getting overpowered by any other element or silhouette. Whilethey don't do evening gowns, they are into evening dresses, in contemporarystyles in a variety of fabrics and colours. The current favourite for thewinter 2000 and summer 2001 are textured fabrics with the crushed look inmetallic yarns and hues in a variety of combinations with metallics with orwithout surface embellishment.

``We use a lot of traditional Indian textiles like mangalgiri cottons andgauzy cottons and linens and fine silk and blends that we style in layersand we also use a very understated style of embroidery. For example, we useminute kanta embroidery for our menswear shirts. For basic styled shirts thestress is on the fabrics. We use a vast range of cottons, silks and linens,traditional Indian textiles and also some technology fabrics that arenatural looking and comfortable to the eye. We avoid using polyester orsynthetic looking fabrics for India as the weather is not very conducive forsynthetics,'' says the duo.

Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.

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