Cargill Foods rolls out NatureFresh Atta
The US$ 45-million Cargill Foods has launched NatureFresh Atta - a full fibre whole-wheat atta in Delhi, UP and Punjab. According to the company, "Naturefresh Atta has chokker-a high fibre content that ensures that the atta absorbs more water thus making the chapattis stay softer for a longer time. Naturefresh Atta will be available in packs of 1 kg, 2 kg and 5 kg.Symphony sinks from Jayna
Jayna, a leading brand in stainless steel kitchen sinks, has launched state- of-the-art Symphony sinks made from Salem stainless steel in innovative shapes and sizes. Priced between Rs 740 and Rs 8,500, these corner twin bowl sinks come in a range of 21 models and 64 sizes.
Aaren-Initiative set up
Initiative Media has tied up with Aaren to form Aaren-Initiative.Aaren-Initiative will provide the advertising industry with services in the outdoor area, beyond just hoardings. Street furniture, mobile media and other such advertising opportunities will be created. These outdoor services will be offered in 23 large cities, including the 5 metros.
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