TV viewers sit out subway series as ratings for sports programmes drop
Legendary baseball manager, Mr Casey Stengel once lamented, "Can't anybody here play this game?" when he was running the hapless 1962 New York Mets. Today he would likely ask, "Doesn't anybody watch this game?"

National Panasonic gets ready to play
If the brand is the message -- then NPIL, the 100% marketing arm of Japanese consumer electronics major Matsushita Electric Industrial Co, is sending out a new signal: the National Panasonic brand activity will be centred around `user-friendliness' rather than technological strength.

Is your site sighting the customer?
It is a myth to think that low prices will ensure that customers flock to a particular site. Infact, it is brands and not prices that attract shoppers even in the online world, according to Mr Samir Kumar, vice-president and chief marketing officer of Planetasia.com.


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