UTV and Win Cable will have a revenue-sharing arrangement. "We will get around 30-40 per cent of the revenues earned. We are yet to finalise the terms though," said Mr Harwani. Sharkstream's server will be available in Win Cable's office and the content will run on the cable system. No cable modem will be needed as it is a complete digital line connection to the customer, Mr Harwani said. The speed would vary between 60kbps to 256 kbps. Win Cable Internet has laid out 32 km of optic fibre cable in the Bandra-Khar area. "We have invested around Rs 3 crore and plan to invest a further Rs 4 crore. The cost per meter comes to Rs 200," said Mr Harwani. UTV has exclusively tied up with WIN Cable Internet for the Bandra-Khar region but is looking at cable partners in other parts of Mumbai.

Sharkstream has 15 channel partners like Voice of America and Gslot. Besides, it has access to UTV content including the Tamil channel, Vijay TV. Win Cable has 500 paid Internet customers and charges Rs 1,500 per month. The quarterly fee is lower at Rs 3,600. Though UTV has roped in a partner, it has not succeeded in getting an agreement with the bigger cable network, Hathway Cable & Datacom.