Kaun Banega Crorepati in the battle for mega game show ads? Zee TV has fixed the advertising spot rates for its mega game show at Rs 2.5 lakh per 10 seconds against Star Plus' Kaun Banega Crorepati at Rs 3.20 lakh. Madhavan on a roll -- The south star to endorse Bajaj Auto's Saffire The latest heartthrob in South India `Alaipayuthe' Madhavan has been roped in by Bajaj Auto to endorse the two-wheeler major's latest offering `Saffire' - a 100 cc four-stroke scooter with automatic transmission. Paramount ties up with hungama.com to promote The Road to El Dorado Paramount Films will bring to the Indian audiences "The Road to El Dorado", an animation movie, on October 20. This follows Paramount's release of "Mission Impossible-2" late last month. Linda Wolf to become first woman to head Leo Burnett's global efforts Marketplace
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