AltaVista, Webshastra tie up to offer ad solutions
AltaVista India, the leading Internet search engine at in.altavista.com, will offer better advertising solutions through its alliance with Webshastra. The alliance will help AltaVista India localise its offering to Indian advertisers. For instance, advertisers will be able to take advantage of keyword-based targeting for their online campaigns where relevant ads can be served to AltaVista users against specific words or phrases, therefore increasing the effectiveness of the campaign. For example, if an AltaVista user searches for travel and an airline has bought the keyword `travel', an appropriate banner ad for that airline can be served.

Mahaved introduces Livamrit
Mahaved Ayurved has introduced Livamrit. Available in two dosage forms viz. Livamrit syrup and Livamrit tablets, it is effective in cases of jaundice, fatty liver and liver dysfunctioning due to overdosage of drugs and excessive intake of alchohol. Priced at Rs 45 for 200ml of Livamrit syrup and Rs 35 for 100 tablets of Livamrit tablets, Mahaved Ayurved products are available at all ayurvedic centres and leading chemists shops across the country.