The album will be produced by Virgin and will be distributed by BMG Crescendo. This is part of the marketing arrangement between Virgin Records and BMG Crescendo for the Indian market. This would allow Virgin to focus all its efforts only on production and creation of music. On the anvil is also a theme revolving around the revival of the disco era. The company has already tied up with Pepsi for this according to Mr Churamani.

The video for the album will go on air across all music channels in the third week of November. "We will be airing only the Rajasthani folk song sung by Ustad Sultan Khan", said Mr Churamani. The company will later run two promos for the other songs in the album.

While the Indian folk songs will be the base of the album, it will be backed by Western instruments. The album will have songs in Rajasthani, Brijbhasha, Gujarati, Marathi, Bengali, Assamese and Hindi. The final mixing for the album will be done at Rearwood Studios, London. The company is also looking at Japan as a market to launch the album. The company is also on the look-out for a possible corporate tie-up to promote the album according to Mr Churamani.

Mr Churamani said, "We are targeting the music listener who likes good, mature music and it does not fall strictly in any conventional category." Virgin Records is not ruling out the possibility of launching a similar album in the South Indian languages according to Mr Churamani who said that the company is planning a project in the four South Indian languages.