Swatch to launch its first India campaign, to spend Rs 5 crore Months after its entry into the country, Swatch, the flagship brand of the 3.6 billion Swiss francs Swatch Group, is putting its communication strategy in place. The changing colours of Modi Revlon 24 joint venture between Modi Mundi Pharma and Revlon, US, is now extending the experiment to its other products in the portfolio. Distribution strategy -- S Kumar's Synfabs goes in for direct-to-retail system S Kumars Synfabs Ltd's, the flagship company of S Kumars group, has embarked on a unique distribution strategy to partially do away with the wholesalers concept. Microsoft takes low profile in Mac ads; shows it cares about Apple's users Market place
feedback@financialexpress.com