"We are going for second round of VC funding by diluting equity stake to the potential investors," Gitesh Tibrewal, promoter/director, vSplash.com, told eFE. We are looking out for investors both in India and the US and we are confident of raising the funds on time, he said.

The promoters of vSplash.com, which earlier raised $2 million through angel funding during last year to develop new products, will retain the majority stake, Tibrewal said adding that the fund raising is basically for mass-marketing of products worldwide.

As part of its marketing strategy, the company will soon include one more product to its folio - vSplash Advance Business - apart from vSplash Waves, vSplash Lifestyle and vSplash Business. With the new product, the company is enhancing its section category from 32 to 45 by October end and 60 by the end of December, he said.

The company will soon come out with a unique offer to customers who seek domain name at the cheapest rate ever in India at Rs 349 a year with one page Website free. The customers will be given entire rights of the domain name, Mr Tibrewal said.

As part of ASP solutions, the company has tied up with five dotcom companies, including Hyderabad.com, Bizkool.com, Hullaboo.com (all from Hyderabad) a few days back to provide back-end solutions with a one page Website to reach out mass, he said. This will help portals seeking to accelerate site traffic, increase end-user retention and enhance revenue streams, he said adding as the ASP market is expected to grow manifold in the coming years, enterprise solution is becoming the core business of vSplash.com.