Netvertising -- Portals developing new ad tech to woo Netizens ``Today, technology is available to enable the advertiser to change his ongoing advertisements by just uploading the creatives onto the publication which will then activate them on the page. `Doubleclick 'is the new ad-serving technology, which we use and it is commonly known as Dart''. Mudra goes to town with Bachchan The Rs 400-crore Aditya Birla Group company, Madura Garments, has launched `Trouser Town', an exclusive retail outlet for readymade trousers in Mumbai. Online auction -- Indiainfo.com to tie up with Bazee.com Indiainfo.com, a leading Indian horizontal portal, plans to join hands with Baazee.com to provide online auctions to Internet users. Archies pushes penetration with 3 online alliances Home Shopping Network launches its first TV advertising campaign Market place
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