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DoubleClick buys NetCreations
New York: DoubleClick announced Tuesday the acquisition NetCreations in a stock-for-stock transaction valued at 191 million dollars. DoubleClick, a consulting firm for Internet advertising, will expand its domain with the acquisition of NetCreations, which specializes in email address list management and email marketing.According to a statement released Tuesday by DoubleClick, the combined company will be able to provide the broadest range of email marketing products in the business and will allow access to 22 million email addresses. Under the terms of the agreement, DoubleClick will issue 0.41 shares of DoubleClick common stock for each share of NetCreations common stock. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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