According to a senior official, Zee's growth will largely be driven by earnings from pay channels and the Net. According to the official, revenues from prime time advertising will continue to show handsome growth rates and the planned increase in channels will surely sustain the growth, but ultimately earnings from subscriptions will prove to be the main source of income for the entertainment major.

Zee offers 10 channels and will soon launch eight more. Its sports and education channels are expected to be major additions to its offering, the official feels. The company expects the earnings from its regional Alpha channels to cross the Rs 15-crore mark since they have a wide subscriber base. On the basis of revenue of Rs 2 per subscriber, the Alpha group is expected to give Zee Rs 1.2 crore every month.