The bid is scheduled to open on October 6 and close on October 12. The proceeds of the issue will be utilised for expanding infrastructure facilities and meeting the long-term working capital requirements. The company plans to set up offices and integrated studios in Mumbai, Bangalore, Chennai and Calcutta, Balaji Telefilms chairman Jeetendra said.

The project size is Rs 57 crore. "We are planning to raise around Rs 38-39 crore through the issue. Global Trust Bank will provide Rs 7 crore as term loan while the balance will be met through internal accruals," said Balaji Telefilms chief executive officer Sanjay Dosi.

Post-issue, the holding of the promoter group will come down to 67.92 per cent from the present 93.27 per cent, Jeetendra said. The book-running lead manager for the issue is JM Morgan Stanley, while the co-book running lead managers are IL&FS Merchant Banking Services and Triumph International Finance India. The company's shares are proposed to be listed on the Bombay Stock Exchange, and National Stock Exchange. Balaji Telefilms will soon produce a serial, Kahani Ghar Ghar Ki, for Star Plus for the 10 pm slot, five days a week. It is already airing Kyunki Sas bhi Kabhi Bahu Thi in Star Plus at 10.30 pm. The company is providing 30 hours of television software per week on various channels, popular among them being Koshish and Kundali.