Trium mobile phones that focus on people and their needs, would be available in a vast range and plans to encompass a big segment of the mobile users and expecting to achieve 10% to 15% of market share in India in the first year. Present for the launch of Trium in India, Mr Sheigo Ikeda, Director Mitsubishi Mobile phones commented "we have been marketing Mitsubishi Mobile phones for about five years in many parts of the world and we see India as one of the most promising markets for our products. There are over 2 million users in India as of now and the growing rate is as high as 86 per cent which means there is a huge market to be tapped".

Initially, from the umbrella of Mitsubishi Trium, three models are being launched - Aria, Geo and Cosmo targeted at different categories. packed with innovative features, all the models are aesthetically appealing in many colours and shades.