In a bid to tap the premium end of the coffee market, Nestle India Ltd has launched Nescafe Gold and Nescafe Gold Decaffeinated range of coffees in the country. The company has also launched Coffee-Mate, a non-dairy creamer developed especially to whiten coffee and to improve its flavour and taste. The products will be imported and distributed at select outlets through its specialty imports route.
According to a company release, the Nescafe Gold range of coffees use the accelerated freeze drying process. Nescafe Gold decaffeinated, has naturally decaffeinated coffee beans.
Nescafe Gold and Nescafe Decaffeinated is available in 100 gram jars priced at Rs 200 and Rs 230 respectively. Coffee-Mate is available in two pack sizes - the 200g pouch is priced at Rs 40 and the 500g box at Rs 90.
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