Parachute coconut hair oil -- Sealing strategy with Shudhata
Marico Industries has come up with a new tamper-proof seal for Parachute coconut hair oil -- an innovation on which the company has applied for a patent.

Bharti Cellular repositions Airtel, doubles adspend
The buzz at the Rs 354-crore Bharti Cellular Ltd is not just about voice, data and image telephony. It's about good life, about touching `tomorrow', as the company embarks on a radical re-positioning of the Airtel brand.

`My aim is to sell aspirations in just 30 seconds'
His is a twisted view of the world -- and he has reason to be proud of it. For Tarsem Dhandwar Singh is actually the wicked man behind the million dollar award-winning Smirnoff film which shows an alternate world within and through the Smirnoff bottle.


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