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M&M plans to sell 1,000 Balero a month
Bangalore, Aug 14: Mahindra and Mahindra (M&M) Ltd, the Utility Vehicle (UV) market leader, hopes to sell over 1,000 units a month of `Bolero GLX,' the latest vehicle from its stable, top company executives said on Monday.With the just launched Bolero GLX, the company is eyeing to increase its urban market share in the premium UV segment to 25 per cent in the next one year and also penetrate `a lot' into the car market, the executives told reporters.The company executive director and president, automotive sector, Alan Durante said Bolero GLX, `which has got the ride of a car,' marked M&M's foray into the urban market where the company felt the need to have `a marked presence.' At present, 70 to 75 per cent of M&M's business is accounted for by the rural market. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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