Celebrate I-Day with MTV
To mark India's Independence Day celebrations, MTV is embarking on a social mission to create awareness about some critical and unresolved issues facing the country. Supported by its VJ brigade, MTV hopes to highlight these issues and direct young people towards helping out, donating some money, investing some time or just being aware. The issues include child abuse, cruelty to animals, AIDS, leprosy, and care for the elderly. Shows on MTV that will highlight these issues are: MTV Most Wanted, MTV Loveline and MTV Select. In addition,

Promo marketing awards
The first-ever conference in India dedicated to `promotional marketing', co-hosted by Kidstuff Promos and Events and Brand Equity, has announced awards for the First Ever Best Promotions in India in five categories. While the Best Promotion (Gold) was jointly shared by Sunsilk Free Hair Wash programme and Pepsi World Cup, the Whackiest Promo was MTV's Bakhra Din. The award for the Best Event was given to MTV's World's Longest DanceParty. There were no winners for the Best Product Launch category. However, a special award was given to Proctor and Gamble for Cause-related Marketing.