Tetra Pak India is targeting a 63 per cent growth in turnover for the year 2000. The company is targeting a Rs 170 crore turnover this year compared to Rs 104 crore during 1999, Stefan Johansson, who recently took over as Tetra Pak's vice president, sales and marketing, said. The product development has been carried out at Tetra Pak's technology centre in Pune.

For popularising Tetra Pak's milk packaging, the company has developed what it calls 'Tetra Fino Aseptic' packaging. This, says Johansson, has been developed especially for the Indian market and has already been introduced by two milk cooperatives in Andhra Pradesh and Karnataka. The company will also be exporting 300 million packages to the Gulf, Egypt, China and Turkey.

Tetra Pak's Pune plant will be the global sourcing point for Tetra Fino packaging. Tetra Fino is a cheaper alternative to the more common Tetra Brics. The Fino packaging costs almost 35 per cent less and requires only low cost machinery and packaging material. Tetra Fino is expected to help the company make a dent in the milk packaging segment and build volumes.

Worldwide, around two-thirds of the company's revenues come from milk while it is only about one-third that firgure in India. Johansson said that an attempt would be made to change the equation in India, where beverages contribute to a bulk of the turnover, unlike other markets in other parts of the world.