Close-Up refreshes strategy for greater market share
HLL has fired a "fresh" salvo targeted at increasing the market share of its leading toothpaste gel brand "Close-Up" to 30% in one year. Close-Up has been relaunched as "Super Fresh Close-Up" with an added attribute of containing an anti-bacterial agent along with an existent mouth wash.

Jobstreet.com plans Rs 6-crore ad-blitz
After creating an initial awareness for their portals, the Indian dotcom companies are now stepping up their brand-building exercise to woo the Netizens.

Willssport.com: ITC goes online to smoke out customers
Following ITC Ltd's debut in apparel retailing with the Wills Sport brand, its Lifestyle Retailing Business division has launched a Website www.willssport.com as part of its corporate plan to rapidly Web-enable all its businesses.


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