Lest we forget Kargil: I&B Min launches national pride campaign
In an unprecedented image-building exercise, the Ministry of Information & Broadcasting (I&B) has commissioned a year-long sustained ad campaign to `position the present government as a brand which has achieved significant milestones during its tenure.'

Shoppers' Stop ties up with retail partners for music
Shoppers' Stop, a C L Raheja-promoted retail chain dealing with apparel, has tied up with RPG as an alliance partner to provide space for music. ``It is a part of our learning experience '' says managing director B S Nagesh.

Pepsi gets ready to add punch to Aquafina strategy
Even as the roll-out of its water brand Aquafina begins in Delhi this week, Pepsi Co is toying with the idea of launching the brand in two new SKUs-1- litre and 500-ml bottles in the next two months.


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