Brand-building: Promoting the four new P's of marketing
In a marketplace of choices, how can a brand make a place for itself in the consumer's mind and ensure that she keeps coming back? By putting into practice the 4 new Ps of marketing, says Ramesh Juda Thomas, CEO, Equitor Consulting, a leading Bangalore-based brand consultancy.

Oswal Infosys ties up with Multimedia K.I.D Inc to market, distribute products
Oswal Infosys Ltd, a part of the Rs 600-crore Lala Vidya Sagar Oswal group, has signed an agreement with Israel-headquartered Multimedia K.I.D., Inc to form a joint venture company.

Net ad-spend set to soar 37% in 2001--02, revenues to exceed $7 billion in 2000
Adspend on the Net is expected to grow by a whopping 37% in 2001 and 2002, with revenues expected to exceed $7 billion in 2000 alone, says a recent study by Zenith Media of United Kingdom.


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