Britannia ropes in Cognito to develop brand names for its products
In a first move of its kind, an FMCG company -- Britannia Industries -- has roped in an external agency to develop brand names for its new products in the pipeline. The agency in question: "Cognito" of Alok Nanda Company.

Etching -- Birla 3M introduces Scotchcal special effect films
Birla 3M has introduced a new concept in etching with a range of special effect films. The Scotchcal Special Effects Films offer great flexibility to the user, allowing them to achieve etched glass doors, windows and panels at minimum cost and effort.

Emami looks for tie-up with US firm
Cosmetics major Emami is looking for a tie-up with a US firm to manufacture some of its 'Madhuri-Emami' line of herbal, personal and healthcare products, the first set of which is slated to be introduced in October this year.


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