Nanani told The Financial Express that the company will also invest in an online logistics system to strengthen its customer service. ``We will continue to try to be strategically relevant to our customers. As a company, we are moving from traditional copying practices to high-end digital copying,'' he said.

The company will also concentrate on segments like insurance, banking and education. It recently carried out a successful foray into the utility services segment.``We have identified over 20 different application products under various segments and will begin working on these segments soon,'' Nanani said.``We will also look at the graphics arts segments,'' he said. The graphics arts segment alone contributed a turnover of$3billion to the company's global turnover of $20 billion during 1999-2000, Nanani said.

The company currently holds a 58 per cent market share in the copier market, with an 80 per cent share in the high-end copier segment. According to Nanani, the company was targeting a 40 per cent market share in the high-end copiers solutions in three years against the current 15 per cent.

The company is also looking at an annual growth of 25 per cent, he said. In telecom segment, the company accounts for 80 per cent market share. Nanani said Xerox had recently invested over $50 million in technology to introduce new high-end products across the globe. The company has tied up with Novell, Adobe, Microsoft and IBM as technology partners.

The copying industry is set to witness considerable growth as page volumes are expected to touch 35 billion by 2005 from the current figure of 20 billion. Of this, copiers alone accounted for 35 per cent. During 1999-2000, Modi Xerox posted a turnover of Rs 616 crore with a top lineof Rs 20 crore. During the current year, the company was targeting a Rs 730 crore turnover.